Search Engine Use Replaced by Apps

Yesterday, I found a phone directory on my doorstep and wondered why it is still produced. If I need a phone number, I go online to find it. Needless to say, online activities supersede many things that simply used to be.

I no longer have a land line phone. Skype and cell fulfills my need to chat with friends, family and clients. My online content consumption as done away with my need for a newspaper. However, I still subscribe just in case there are coupons…Maybe not for long due to increasing mobile marketing.

Lately, I’ve noticed a swing in one explicit aspect of my online activity, one that I believe will have an expanding meaning for small business owners, and it is in the area of search. At one time, I was performing dozens, sometimes even upward of 100, of searches using Google. (I’ve been around the block a few times and there was a time when a tool called Ask Jeeves ruled.)

My search engine use is gradually being changed to the use of apps that offer information pertinent to my needs and those of my business. I would go so far as to say that you haven’t noticed that even your searches are dwindling and seeking answers is increasing.

This trend says that as marketers, we need to go further than SEO (search engine optimization) and PPC (pay per click) and shift even deeper into the social networking world, mobile marketing and app based local marketplaces.

Think about how the world of online searches will change if and when Apps are providing answers that are personalized for you without thousands of search results. Consider that you and I may abandon search engines completely for pure research.

To learn more about this and similar topics, check out the list of related posts listed below.

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Comments Welcome! Consequently, what does this mean for your business? What does this trend suggest for you in 2012? To share, simply look below to locate the Reply box. Type in your comments and then click Submit.

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Patsy McManus (Publisher of EnSanity Press) has twenty five years of experience in systems design and management. She has dedicated 10 of those years specifically to small business systems development and implementation. Patsy works hand-in-hand with her husband and author, Roger McManus, to counsel business owners in the exploration and development of the Freedom that actually gives the business a greater tangible value. You may reach Patsy by email (Patsy@EnSanityPress).

 

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