Not All Eggs Go in the Facebook Basket

Facebook is on a virtual roll. With the continual Facebook change comes an enlarging number of companies and brands creating and managing Pages (what was known as ‘Fan Pages’). I’ve even heard from clients and friends of business owners who decided to shut down their websites and only focus on Facebook. Yes, these are extremes.

Where you one of the businesses that jumped on the band wagon, back in the day, to build a website because your competitors had one? Did you build digital brochures that did nothing but get you an “online” presence? Considering trends and phases, so to speak, what if your Facebook Page doesn’t work as well as you think it will? Then what?

First, let me clarify that I believe Facebook Pages are great for building an audience for your blog and expanding your reach. They have also proven to be an excellent traffic producer. However, take into consideration the following five points before you put all of your eggs in the Facebook basket.

Facebook is NOT the greatest communication vehicle. When it comes to communications, Twitter has proven that there is nothing that can compare to its real-time conversation model. End of story.

The owner can change whatever he wants when he wants. The reality of the Facebook situation is that they can make changes that are often times not the best fit for you and your business.

In reality, do you know how it works? You put a lot of work into your Facebook Page and yet, there are few features you don’t understand. Here is my How To list for Facebook:

● Interpret your Facebook Insights
● Optimize content to enhance performance on News Feed
● and, where and how are friends responding to content?

Who Sees Your Updates? Your posts are NOT posted on News Feed automatically. Actually, for some Pages most updates never make it. Surprised?  Did you also know that a high percentage of your ‘likes’ will never return? If they don’t come back, and they can’t see your posts then why are we doing what we are doing for the reasons we are doing it on Facebook?

You Are NOT the Owner. When you don’t own the traffic or host it on your own domain, put your focus where you are the owner. Then you will own the interactions and the relationships.

I’m not a Facebook hater. I am, however, a firm believer in taking advantage of all opportunities available. So, get out there and get busy spreading your eggs around to numerous baskets and not just the Facebook basket.

To learn more about this and similar topics, check out the list of Related Posts listed below.

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