Not All Eggs Go in the Facebook Basket

Facebook is on a virtual roll. With the continual Facebook change comes an enlarging number of companies and brands creating and managing Pages (what was known as ‘Fan Pages’). I’ve even heard from clients and friends of business owners who decided to shut down their websites and only focus on Facebook. Yes, these are extremes. Where you one of the businesses that jumped on the...

Energize Your Best Sales Tool

You may be captivated by Facebook and Twitter. But, when it comes to converting a lead into a customer, email remains the tool that out performs just about all the tools at your disposal. If done correctly, using email communication effectively in conjunction with educational content through social media channels turns Twitter followers and Facebook fans into email...

Think Local First + Buy Local When You C...

Trade and industry forces are at work today that bully “your town, all towns” in the United States. When grocery shopping, filling up your car or purchasing clothes for your children, your focus is on two questions: Which store or stores have the lowest prices? And, which stores are closest to your home? More often than not, you make up your mind to shop at the super-discount...