Lousy Chicken AND Tomato Experience

Small Business Owners, there is more!  I had no sooner finished my last post about the $5,000 chicken that I opened an email from Seth Goden who was waxing poetic about lousy tomatoes.  His words were so in sync with what I had just written, I had to borrow them and share them with you here. Without his permission, but with full credit to the author, please let me share what he...

When is a Chicken Worth $5,000?

Small business owners, I ask for your attention. I cannot count the number of articles I have written or speeches I have given that have included the salient piece of logic that the long-term value of a customer is a big thing and the transaction is a small thing. Now, in fairness, I live in Las Vegas where there is a con every minute. We have to be wary. But, some situations require...

Spitting in the Ocean or Marketing Strat...

When you consider the massive stupidity of waste in the Federal Government (Solyndra is a recent and glaring example), the President’s Executive Order to stop buying advertising specialty items for government agencies demonstrates, once again, how out of his depth our President really is.   Unlike most other government “waste” tangible items delivered to impacted...

Entrepreneur Training: Lessons from Penn...

Years ago when I visited Las Vegas, there were a few off-strip locations that offered true “penny slots”.  This was part of my entrepreneur training.  You would literally take a copper penny and slip it into a slot machine and pull the handle and hope for the best.  It was exactly the same as the quarter slot, but lasted twenty-five times longer.  The idea behind this...

When 100,000 guests drop in – Las Vegas ...

SEMA has left the building. When combined with the aftermarket expo, AAPEX, Las Vegas was quite full last week. Good for business. Not so great for those of us who live here and expect roads to only be semi-crowded and the restaurants to be only semi-full. Not so last week! Having written Entrepreneurial Insanity in the Tire Industry, I was given the podium a couple of times to share my...