Four Step Management Method

PDCA (plan–do–check–act) is an iterative four-step management method used in business for the control and continuous improvement of processes and products.  A fundamental principle of the PDCA method is repetition—once a hypothesis is confirmed (or negated), administering the cycle again will extend the knowledge further. Each complete cycle indicates an increase in your...

Search Engine Use Replaced by Apps

Yesterday, I found a phone directory on my doorstep and wondered why it is still produced. If I need a phone number, I go online to find it. Needless to say, online activities supersede many things that simply used to be. I no longer have a land line phone. Skype and cell fulfills my need to chat with friends, family and clients. My online content consumption as done away with my need...

Not All Eggs Go in the Facebook Basket

Facebook is on a virtual roll. With the continual Facebook change comes an enlarging number of companies and brands creating and managing Pages (what was known as ‘Fan Pages’). I’ve even heard from clients and friends of business owners who decided to shut down their websites and only focus on Facebook. Yes, these are extremes. Where you one of the businesses that jumped on the...

Manage by Numbers

Authentic leadership is living on the front lines. It is making hard choices, strategic planning and following through with discontented clients. It is showing the way by taking action through systems and measurement. According to the Hawthorne Studies in the early 20th century, the act of measurement influences the outcome of the measurement. Dipping a thermometer into a cup of coffee...

Energize Your Best Sales Tool

You may be captivated by Facebook and Twitter. But, when it comes to converting a lead into a customer, email remains the tool that out performs just about all the tools at your disposal. If done correctly, using email communication effectively in conjunction with educational content through social media channels turns Twitter followers and Facebook fans into email...